Learn Network Marketing Skills…but Move Forward Imperfectly!
See…every business, job, or career has to learn their industry! They need to know how to make their business run most effective! Let me tell you Network Marketing is NO different! There are 2 aspects of this, that make most business owners in network marketing stall or quit!
For the Beginner
Learning all the ins and outs of your business, company, and products at the beginning is not necessary! We will want to develop these skills, but too often we allow this information to control us! There is a discipline in Network Marketing and it has to be there! We need to know what to say…and when to say it. And we need to know what not to say at the right time!
In the beginning of your network marketing business you need to hone your skills in 3 areas.
In any and all of these, when working with them, you need to ask yourself, “is it necessary!” If it is not necessary for that conversation, than it does not need to be there! For example, they need to know something about your compensation, but they do not need to know everything. Give them a few general ideas of how it works. They will want to know how to get their ROI. They will want to know the basic unique aspects of your compensation plan, and they will need to know a general idea of how the business works or how it would work for them!
We cannot overwhelm them with information. Truthfully your invitation should be 1 minute or less, your presentation should only last about 45 minutes or less….Definitely less than hour! Any longer and you have overstepped their boundaries! How bad is the problem? How much do people forget? Research on the forgetting curve shows that within one hour, people will have forgotten an average of 50 percent of the information you presented. Within 24 hours, they have forgotten an average of 70 percent of new information, and within a week, forgetting claims an average of 90 percent of it.
So if it is not necessary, do not use it! They get that information in the follow up! Understand that your skills need to also be honed in the follow up as well. Often people use the follow up to vomit information on their prospect! At this point they also can become very “salesie” If their prospect has an objection to their proposition, they try to swindle them into their business. DON’T DO This! You need to learn how to handle objections with grace. You can go the article, “How to Overcome Objections” to learn some of those!
When you are at the beginning people freeze in their business because they do not know what to do, or they are afraid of saying the wrong thing. Understand this simple thing… Move forward imperfectly! You do not need to know how to do everything, but you will want to work towards perfection. Perfecting your skills takes action. If there is not action, there is no perfection. Understand practice does not make perfect. Perfect practice makes perfect.
For the Expert
Once you get started in the business, your goal is to become in expert. Excellence is a better teacher than mediocrity. The lessons of the ordinary are everywhere. Truly profound and original insights are to be found only in studying the exemplary. You do not want to become just an expert in your company, products, and business; but you will also want to become an expert in the industry! Learn from the best….learn from those who are professionals! You can obviously listen to those in your company who are professional. This is a great step! But understand there is a slew of Resources out there of Masters in the Network Marketing industry, not just masters in your company! I would highly recommend that you learn from those industry masters! Learn the 1% of things they do that no one else does!
The best thing to do in network marketing is to move….Understand that you can move forward imperfectly, but need to do so with the understanding of moving forward while learning.
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